Branding – Creating and Managing Your Corporate Brand Online Course With Certificate
Course Highlights Branding – Creating and Managing Your Corporate Brand Online Training Course
Accreditation: Nationally Recognised CPD Accredited Courses
Duration: 1 Hour (Counts Towards 5 CPD Credits)
Access: 24/7 Unlimited Accesses For 12 Months
Evidence: Learning & Certification Remain On The System Indefinitely
Support: Unlimited Dedicated Online Tutor Support
Exam & Assesment
Certificate: A CPD Accredited Certificate is Instantly Available Upon Completion
Certificate Cost: Free To Download Online As A PDF. Hard copies Sent To Your Address For £3.99 (Optional)
Exam Type: Online Multiple Choice Assesment
Exam Included: Exam Is Included In The Price
Exam Retakes: Unlimited Retakes At No Extra Cost
Our brand management course will offer you a deep understanding of the intricate structure of creating, managing and turning your brand into a successful one. By using practical exercises and examples of famous brand stories, you will be given a holistic approach to building and implementation of a brand strategy. You will be studying closely all the elements that make up a brand and what other considerations you need to take into account in order to have a strong brand.
Module 1 – Introduction
Module 1 will explore the definitions of a brand and branding, the power of brand on a commercial and social level as well as how brands changed over time.
- Defining a brand
- What are the elements that makeup a Strong Brand
- What are the features of your products or service?
- How to craft a Mission Statement
- How to craft a Vision of the Future
Module 2 – Brand Architecture & Brand Archetypes
- How to identify your brand’s products or service, the features and their values.
- What are the basic steps behind positioning a brand
- Creating the visual assets of a brand (visual identity, a brand name, aesthetics, mascots, slogan and logo)
- Brand audit
- Launching your brand
Module 3 – Knowing how to perform an effective SWOT Analysis
- What is a Balanced Scorecard and how to use it
- How to use Middleton’s Brand Matrix
- How to interpret results
Who is this course for?
If you are interested in pursuing a career in marketing, branding, product development, strategy, innovation or any other work-related area, then this course is the perfect match for you. You will be able to contribute to your own professional development and allow you to further decide if you want to further enhance your knowledge and skills in a brand management area.
- Marketing executives
- Business owners
- Graphic designers
At the end of the course, you will have to pass a multiple-choice exam and the minimum required in order to pass is a mark of 75%. The results will be available immediately for you to see. In case you failed or you wish to get a higher mark, you have unlimited times to retake the exam.
Our continuing professional development (CPD) interactive accredited training courses online are designed for both individuals and businesses, allowing you to contribute to your CPD hours.
Our Brand management course is accredited by the Continuing Professional Development (CPD) and is nationally recognised. At the end of your exam, after you have passed it, you will be awarded a free certificate which is going ot be available for you to download in a PDF format. For any hard copy, you need to pay a fee of £3.99. All evidence of learning and certification will remain on our system for your future reference.
You will have access to our bespoke e-learning portal, which comes complete with both online “classroom” style and interactive user-friendly training and downloadable sources to further aid your learning.
You may complete the course at your own pace, returning to where you left your course anytime. However, you have a limit of 12 months within which you can complete the course.
At HL online Training, you benefit from unlimited email support with a dedicated Tutor that is going to be there for you when you have a question about the course.
Our courses utilise a responsive design making it available on your desktop, laptop, tablet or mobile device. We recommend using the Google Chrome Browser.