Showing all 13 results

  • Sale! overview of the basic internet course

    Basic Internet Marketing Course

    Original price was: £20.00.Current price is: £9.47. £11.36 Inc VAT

    Basic Internet Marketing complete with Certificate

    This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This course includes sessions on search engine optimisation, e-mail campaigns, pay per click advertising, and more.

    Learning Outcomes

    • Determine how their Internet marketing strategy fits with their overall marketing plan
    • Apply techniques to influence and engage with their target market
    • Weigh out the value of using a distribution service for e-mail marketing campaigns
    • Get started with search engine optimisation
    • Use online advertising to boost their marketing results
    • Adjust their Internet marketing plan based on metrics and reporting
  • Sale! brand management course overview

    Branding – Creating and Managing Your Corporate Brand

    Original price was: £20.00.Current price is: £9.47. £11.36 Inc VAT

    Branding – Creating and Managing Your Corporate Brand  complete with certificate

    Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product and offer a promise that you can live up to.

    This course will get you started on the road to creating a perfect brand.

    Learning Outcomes

    • Define what a brand is (particularly a strong brand) and what branding is about
    • Define various types of brand architecture and brand extension
    • Identify your brand’s products, the features of those products, and their values
    • Write a mission, vision, and style statement for a brand
    • Describe the basics of positioning a brand
    • Understand the basics of creating a visual identity, including a brand name, slogan, and logo
    • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
    • Effectively plan an internal and external brand launch
    • Monitor and evaluate your brand, and understand how to respond to the results
  • Sale! social media brand icons from Facebook

    Building a Brand on Social Media

    Original price was: £20.00.Current price is: £9.47. £11.36 Inc VAT

    Building a Brand on Social Media complete with certificate

    This course has been designed to support you with the right knowledge to build a new brand and to further strengthen an existing one on social media. Some of the main key points you will be learning are building a social media strategy, choosing the right platforms for your brand, tailoring messages that have an impact on your audiences and how to evaluate the success of your strategies.

    Learning Outcomes

    • Define terms related to social media branding;
    • Understand how social media branding works;
    • Learn how to create a social media branding strategy in line with your goals;
    • Learn about the various types of social media platforms and identify the ones that are most suitable for your brand;
    • Learn how to craft the right messages for your audiences;
    • How to deal with negative criticism on social media;
    • How to create a social media playbook for your brand ambassadors;
    • Learn how to enhance your strategy and evaluate the success metrics;
  • Sale! man that finished a business consultancy course

    Building a Consulting Business

    Original price was: £20.00.Current price is: £9.47. £11.36 Inc VAT

    Building a Consulting Business complete with certificate

     

    A business consultancy can help clients in various ways, from identifying new markets with potential customers, optimal strategies, to identifying better target audiences. The overall purpose is to guide business with its processes and strategies in order to better capture the target audience and increase their customers.

    This course has been designed to offer users an understanding of how business consultancies are constructed, how to estimate personal expenses and how to manage business projects and income targets.

    Learning outcome:

    • Understand the term “consultants” and its role in today’s business market
    • How to identify consulting opportunities
    • How to create a business strategy that includes a business plan, budget, marketing plan, structure and resources.
    • How to stay ahead of competitions and trends 
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    Building an Online Business

    Original price was: £20.00.Current price is: £9.47. £11.36 Inc VAT

    Building an Online Business complete with certificate

    This course will allow you to develop a deep understanding of how a successful business can be created in an online digital world. By using modern technologies, techniques and strategies, you are going to learn how to survive in the face of your competitors with a strong online business.

    Learning Outcomes

    • Learn how to define what an e-business is
    • Learn how to seize opportunities for you re-business
    • Find ways to gather the resources needed to run your business
    • Tailor an effective business strategy that includes a business plan, budget, and marketing plan
    • Begin setting up a website, mobile presence, and storefront with e-commerce support
    • Decide whether or not your online business can benefit from joining an online marketplace
    • Market your online business using social media and the Internet
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    Creating a Google AdWords Campaign

    Original price was: £20.00.Current price is: £9.47. £11.36 Inc VAT

    Creating a Google AdWords Campaign Complete with certificate

    Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this one-day course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

    Learning Outcomes

    • Define Google AdWords and pay per click
    • Set up keywords lists and groups
    • Find tracking and statistical information
    • Describe conversions from clickthroughs
    • Decide whether they will write their own ads or enlist help
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    Dealing with the Media – Creating a positive working relationship

    Original price was: £20.00.Current price is: £9.47. £11.36 Inc VAT

    Dealing with the Media – Creating a positive working relationship complete with certificate

    The media is more widespread and pervasive than it’s ever been and its reach is growing all the time. Depending on your line of work or hobbies, or just a plain twist of fate, you could end up being the answer part of a question and answer session with a member of the media.

    It’s easy to become nervous or tongue-tied when being in this situation. Plenty of people get distracted when they consider that what they are saying could very soon be on some news organisation’s website or Twitter feed.

    Being uneasy is perfectly understandable, but you can learn to deal with the media, on a one-off basis, or as a recurring situation. This course will give you the tools you need when dealing with the media and putting your best foot forward without putting your foot in your mouth.

    Learning Outcomes

    • Prepare for an interview
    • Be interviewed successfully
    • Craft a media statement
    • Develop and issue a press release
    • Understand libel and slander
    • Develop a media package
    • Understand various media outlets
    • Build relationships with the media
  • Sale! General Data Protection Regulation Training

    General Data Protection Regulation (GDPR)

    Original price was: £20.00.Current price is: £9.47. £11.36 Inc VAT

    GDPR training course complete with certificate

    This online GDPR course has been developed to provide you with an understanding of the issues surrounding the general data protection act in the workplace, outlining the new regulation and includes what the changes mean, what is required to remain compliant for those who process personal data

    The European Commission has introduced the General Data Protection Regulation (GDPR) which will be implemented on 25th May 2018.

    The regulation has mainly been implemented in order to:

    • Force companies to be clearer on their data collection and usage

    • Improve data protection and prevent data infringement

    • Establish improved control and reactivity to prevent data leakage

    These new regulations play an important role at a time when both the volume of data is skyrocketing, and threats are growing at a similar rate.

    A key factor of any organisation’s GDPR compliance is staff awareness and education.

    Throughout the course, we will look at some important aspects of the GDPR, including:

    • Principles

    • Key definitions

    • Lawful bases for processing

    • Individual rights

    • Accountability and Governance

    • International Transfers

    • Personal data breaches

    • Security

    • Children

    Guide to the General Data Protection Regulation (GDPR)

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    Introduction to E-Mail Marketing

    Original price was: £20.00.Current price is: £9.47. £11.36 Inc VAT

    Introduction to E-Mail Marketing complete with certificate

    E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this two-day workshop you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this course, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.

    Learning Outcomes

    • Apply the concepts of e-mail marketing to grow the influence and reach of a business
    • Analyse the different applications of e-mail marketing
    • Select a campaign strategy that will help them increase their reach
    • Apply a defined strategy to get the best out of every e-mail campaign
    • Track and analyse the results of an e-mail campaign
  • Sale! preview of the Online E-Commerce Course

    Online E-Commerce Course

    Original price was: £20.00.Current price is: £9.47. £11.36 Inc VAT

    Online E-Commerce Course complete with certificate

    As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce is expected to generate over $400 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce.

    This course will teach entrepreneurs how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.

    • Describe what the terms e-commerce and m-commerce mean
    • Develop an e-commerce business plan
    • Evaluate e-commerce software options
    • Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
    • Test, launch, and update your e-commerce site
    • Design engaging, responsive web content
    • Understand e-commerce payment options and choose appropriate options for your site
    • Use appropriate tools to track key e-commerce metrics
    • Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
    • Create a marketing plan with all the essential elements
    • Market your online store using social media and other appropriate channels
    • Use discounts and promotions to market your e-commerce business
    • Understand what security and privacy issues face e-commerce businesses and handle customers information accordingly
    • Protect your intellectual property
    • Identify the rules and regulations that will govern your e-commerce businesses
  • Sale! a Personal Branding Course overview

    Personal Branding Course – Maximising Personal Impact Training

    Original price was: £20.00.Current price is: £9.47. £11.36 Inc VAT

    Personal Branding Course complete with certificate

    Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’”

    This course is an exploration of the type of impact we want to have in life and work. Participants will consider and define the influence that they can have on their life and work. They will also learn skills for success and how to create those circumstances.

    • Speak in terms of the impact and influence that they want to have in life and work
    • Understand their personal style in terms of their personal brand
    • Develop skill in areas like focus, concentration, and communication to support their brand
    • Build credibility and trust by living their brand
    • Take ownership of their image, both online and in person
  • Sale! Man during a public relations bootcamp course exercise

    Public Relations Course – Boot Camp

    Original price was: £20.00.Current price is: £9.47. £11.36 Inc VAT

    Public Relations Boot Camp complete with certificate

     

    The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed, however. In this comprehensive course, learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.

    • Apply the different purposes to strategic vs. tactical PR
    • Design a PR strategy
    • Develop strong relationships with reporters and journalists
    • Take their communication skills to a higher level
  • Sale! overview of the Social Selling for Small Businesses Course

    Social Selling for Small Businesses Course

    Original price was: £20.00.Current price is: £9.47. £11.36 Inc VAT

    Social Selling for Small Businesses Course complete with certificate

    Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space. In this course, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.

    Learning Outcomes

    • Describe the attributes of social selling
    • Explore how social selling can generate results for their small business
    • Apply social selling strategies to create relevance in social media
    • Understand the power of leveraging different social media platforms in social selling
    • Measure their social selling results