Branding – Creating and Managing Your Corporate Brand
Original price was: £20.00.£15.00Current price is: £15.00. + VAT
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Branding – Creating and Managing Your Corporate Brand
Branding – Creating and Managing Your Corporate Brand complete with certificate
Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product and offer a promise that you can live up to.
This course will get you started on the road to creating a perfect brand.
Learning Outcomes
- Define what a brand is (particularly a strong brand) and what branding is about
- Define various types of brand architecture and brand extension
- Identify your brand’s products, the features of those products, and their values
- Write a mission, vision, and style statement for a brand
- Describe the basics of positioning a brand
- Understand the basics of creating a visual identity, including a brand name, slogan, and logo
- Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
- Effectively plan an internal and external brand launch
- Monitor and evaluate your brand, and understand how to respond to the results
Original price was: £20.00.£15.00Current price is: £15.00. + VAT
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Module 1 – Introduction
Module 1 will explore the definitions of a brand and branding, the power of brand on a commercial and social level as well as how brands changed over time.
- Defining a brand
- What are the elements that makeup a Strong Brand
- What are the features of your products or service?
- How to craft a Mission Statement
- How to craft a Vision of the Future
Module 2 – Brand Architecture & Brand Archetypes
- How to identify your brand’s products or service, the features and their values.
- What are the basic steps behind positioning a brand
- Creating the visual assets of a brand (visual identity, a brand name, aesthetics, mascots, slogan and logo)
- Brand audit
- Launching your brand
Module 3 – Knowing how to perform an effective SWOT Analysis
- What is a Balanced Scorecard and how to use it
- How to use Middleton’s Brand Matrix
- How to interpret results
Who is this course for?
If you are interested in pursuing a career in marketing, branding, product development, strategy, innovation or any other work-related area, then this course is the perfect match for you. You will be able to contribute to your own professional development and allow you to further decide if you want to further enhance your knowledge and skills in a brand management area.
- Marketing executives
- Graduates
- Business owners
- Entrepreneurs
- Graphic designers
Assessment
At the end of the course, you will have to pass a multiple-choice exam and the minimum required in order to pass is a mark of 75%. The results will be available immediately for you to see. In case you failed or you wish to get a higher mark, you have unlimited times to retake the exam.
Accreditation
Our continuing professional development (CPD) interactive accredited training courses online are designed for both individuals and businesses, allowing you to contribute to your CPD hours.
Certificate
Our Brand management course is accredited by the Continuing Professional Development (CPD) and is nationally recognised. At the end of your exam, after you have passed it, you will be awarded a free certificate which is going ot be available for you to download in a PDF format. For any hard copy, you need to pay a fee of £3.99. All evidence of learning and certification will remain on our system for your future reference.
Course Format
You will have access to our bespoke e-learning portal, which comes complete with both online “classroom” style and interactive user-friendly training and downloadable sources to further aid your learning.
Course Duration
You may complete the course at your own pace, returning to where you left your course anytime. However, you have a limit of 12 months within which you can complete the course.
Tutor Support
At HL online Training, you benefit from unlimited email support with a dedicated Tutor that is going to be there for you when you have a question about the course.
Course Compatibility
Our courses utilise a responsive design making it available on your desktop, laptop, tablet or mobile device. We recommend using the Google Chrome Browser.
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Free Certificate
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Why Choose HL Online Training?
Accreditation: Nationally Recognised CPD Accredited Courses
Duration: 1 Hour (Counts Towards 5 CPD Credits)
Access: 24/7 Unlimited Accesses For 12 Months
Evidence: Learning & Certification Remain On The System Indefinitely
Support: Unlimited Dedicated Online Tutor Support
Certificate Cost: Free To Download Online As A PDF. Hard copies Sent To Your Address For £3.99 (Optional)
Exam Type: Online Multiple Choice Assesment
Exam Included: Exam Is Included In The Price
Exam Retakes: Unlimited Retakes At No Extra Cost
Why participate in our course?
Assessment
Once you have completed the learning you will participate in a multiple-choice assessment, a pass mark of 75% is required. The online test is marked automatically, receiving an instant grade. Don’t worry if you don’t pass or want to improve your grade, you can retake the test unlimited times at no extra cost.
Accreditation
HL Online Training Provides continuing professional development (CPD) interactive accredited training courses online for both individuals and businesses in a health and social care environment, allowing you to obtain certified CPD hours.
Certificate
All our courses are accredited by the Continuing Professional Development (CPD) and are nationally recognised. Once you have completed your assessment you will be awarded a free accredited certificate in PDF format which is immediately available. Hard copies of the certificate are available at an additional fee of £5. All evidence of learning and certification will remain on our system for your future reference.
Course Format
The course is delivered online via our bespoke e-learning portal, complete with both online “classroom” style and interactive user-friendly training and downloadable documentation to aid your learning. You can resume or stop your course at any time, remembering the exact point you were at.
Course Duration
This does depend on the level and experience of the individual, as a guide a level 1 takes 1 hour, level 2 takes 2 hours and level 3 takes 3 hours as an average to complete each course. You have 12 months to take the course, however, there is no time limit in which you need to complete the course.
Tutor Support
It’s good to know help is at hand. We take pride in our customer service, offering dedicated tutor support offering you unlimited online email support whilst studying to help answer any questions you may have.
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Frequently Asked Questions
How do I access my training after I've paid?
Once your purchase is complete, you'll instantly receive a confirmation email containing a link to set up your personal learning account. After a quick setup, you can log in to your student dashboard where your course will be ready and waiting for you. You can access it 24/7 from any computer, tablet, or smartphone with an internet connection.
How long do I have to complete my course?
We understand that everyone learns at a different pace. That's why we provide 12 months of unlimited access to your course materials from the date of purchase. This gives you the flexibility to study whenever it suits you, revisit tricky topics as often as you like, and complete your training without any pressure.
What if I get stuck or need help during my course?
You're never alone on your learning journey. We offer dedicated tutor support via email for any questions you have about the course content. Our expert tutors are industry professionals and aim to respond to all queries within 24 business hours. For technical issues, our friendly support team is also on hand to help.
How am I assessed? Is there a final exam?
Our courses are assessed through a series of short quizzes after each module to check your understanding, followed by a final online multiple-choice exam. You can take the exam whenever you feel ready, right from your student dashboard. Don't worry if you don't pass the first time—free retakes are included to ensure you have every opportunity to succeed.